Here’s why Kim Kardashian and Kimono keep popping up in your mentions.
Fans were furious around the world after Kardashian named and attempted to tradmark the word "Kimono" for her new shapewear line.
However, instead of ignoring the backlash, the reality star and beauty mogul decided to listen and is now rebranding her undergarments with a yet-to-be-released name.
"The 38-year-old reality star announced the news on Monday."
Kim Kardashian Is Changing The Name Of "Kimono" Shapewear After Cultural Appropriation Backlash https://t.co/aQXfDPfFE3— BuzzFeed (@BuzzFeed) July 1, 2019
My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.— Kim Kardashian West (@KimKardashian) July 1, 2019
Kim Kardashian And Kimono Are Trending Everywhere Right Now
Japanese mayor urges Kim Kardashian to rename Kimono shape-wear line and invites her to country to learn about their culture https://t.co/mUDNAbY8i8— Daily Mail Online (@MailOnline) June 30, 2019
The year is 2039. A child is asked what a kimono is. They reply with "Kim Kardashian's shapewear range."— Sayuri Standing (@sayeliz) June 27, 2019
And there begins the gradual erasure & dilution of the kimono's rich cultural history for future generations. One of many reasons why trademarking it is NOT OKAY #KimOhNo
Yeah, Kim’s product look absolutely stunnning, and we Japanese also look gorgeous but IN COMPLETELY DIFFERENT WAY. My #kimono , which is passed down from my great-grandmother, is not underwear and NEVER will be.— Miigo (@honey_o_honey) June 26, 2019
Don’t steal our culture only bcz u want Kim in ur product. #KimOhNo pic.twitter.com/o3PXxAcfJS
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