Kim Kardashian's new "shapewear" line, Kimono, launched Tuesday and it's already receiving a ton of criticism.
Twitter users have accused her of cultural appropriation.
Check out some of the reactions below.
"Kim Kardashian West has been accused of cultural appropriation after launching a brand of figure-hugging underwear called Kimono. The reality TV star took to social media this week to launch the new line of 'shapewear' in various flesh tones."
Finally I can share with you guys this project that I have been developing for the last year.— Kim Kardashian West (@KimKardashian) June 25, 2019
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider— Yuko Kato (@yukokato1701) June 26, 2019
COME ON. https://t.co/3RM6uz1hGn— Angry Asian Man (@angryasianman) June 26, 2019
Nope. Don’t call this Kimono (even if it is a play on your name). Cultural appropriation for financial benefit is very icky — especially here. Goodbye. https://t.co/BznhjmMVyY— Philiana Ng (@insidethetube) June 26, 2019
Kim Kardashian West's Kimono underwear meets Japanese backlash https://t.co/SpYihLAVka— BBC News (World) (@BBCWorld) June 26, 2019
This story is part of an intense effort by iDaily to bring you the best and latest breaking entertainment news as soon as it begins to trend.
Check back 👉 on our trending news page all day for the latest news about Kim Kardashian — or any of the celebs, movies, shows or fandoms you love the most.