Rapper Jay-Z has a new gig, and his latest partnership deal has people talking.
The 49-year-old star and his entertainment company, Roc Nation, are teaming up with the NFL.
The multiyear partnership will "enhance the NFL's live game experiences [and] amplify the league's social justice efforts," according to a statement.
This also means the star will reportedly be involved in producing the Super Bowl halftime show.
For more, get the details below:
"Last year, Jay-Z rapped "I said no to the Super Bowl, you need me, I don't need you"."
NFL is forming an "entertainment and social justice partnership" with Jay-Z and Roc Nation, per @MarkMaske— Bleacher Report (@BleacherReport) August 13, 2019
Roc Nation becomes a co-producer of the Super Bowl halftime show 🔥 @brgridiron pic.twitter.com/HWjlKHhvTO
More Than 131K People Are Talking About This
The NFL and Roc Nation have agreed to a long-term partnership.— The Undefeated (@TheUndefeated) August 13, 2019
The entertainment company will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music: https://t.co/SsZMkvBFhl pic.twitter.com/tzKzVSMOqh
JAY-Z will become the NFL's "live music entertainment strategist" and will consult on the Super Bowl halftime show.— Complex (@Complex) August 13, 2019
Here's everything we know about the Roc Nation x NFL deal: https://t.co/VwVdwwAiEj pic.twitter.com/S8Eiid2ogv
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