Beyoncé and Adidas are teaming up to sell apparel and relaunch the Ivy Park brand.
"Adidas is teaming with one of the world's biggest superstars to market its sneakers and sweatshirts: Beyoncé."
Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park https://t.co/eX1gR6bdCL— Business Insider (@businessinsider) April 4, 2019
Beyoncé x @adidas. Coming soon. Here's what we know:— Complex Music (@ComplexMusic) April 4, 2019
▪️ It's described as a "multi-layered" deal
▪️ She will become a creative partner which includes "the launch of signature sneakers"
▪️ This will serve as a re-launch of her Ivy Park brand
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