Aunt Jemima Is Rebranding and Acknowledging Its Racist Past

Quaker Oats is rebranding one of its most popular brands. Keep reading to find out more!


Aunt Jemima, Quaker Oats' 131-year-old syrup and pancake mix company, is rebranding completely and getting a brand new design.

After much public criticism, Quaker Oats acknowledged that its creation was "based on a racial stereotype." 

In a press release Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America, stated: "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

The name change will come by the end of the year along with the new design. Get more details on this story below:

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