After much public criticism, Quaker Oats acknowledged that its creation was "based on a racial stereotype."
In a press release Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America, stated: "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."
The name change will come by the end of the year along with the new design. Get more details on this story below:
Aunt Jemima, the syrup and pancake brand, will change its name and image after its parent company said they were “based on a racial stereotype” https://t.co/wQnOK9t1G3— The New York Times (@nytimes) June 17, 2020
“We recognize Aunt Jemima’s origins are based on a racial stereotype."— ABC News (@ABC) June 17, 2020
Aunt Jemima character and brand name being removed from all products. https://t.co/Gv0L73sntc
Quaker Oats announced that the image of Aunt Jemima will be removed from all packaging and the brand’s name will be changed. @SheinelleJones reports on the move that comes amid rapid cultural change in the country. pic.twitter.com/76a3hC64rM— TODAY (@TODAYshow) June 17, 2020
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